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KDP 35%版税选项和70%版税选项 "35% Royalty Option" V.S. "70% Royalty Option"

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发表于 2023-12-23 08:10:27 | 显示全部楼层 |阅读模式

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eBook RoyaltiesYou can choose between two royalty options for each of your eBooks: the 35% royalty option and the 70% royalty option.
How we calculate eBook royalties
35% Royalty Option
If you select the 35% royalty option, your royalty will be 35% of your list price without VAT for each unit sold.
Royalty Rate x (List Price – applicable VAT) = Royalty
Example:
U.S. Dollar VAT Inclusive List Price = $0.99.
We aren't matching a free promotion on another sales channel.

Your Royalty per sale to a customer whose applicable VAT rate is 0%:
0.35 x ($0.99 - $0.00) = $0.35
Your Royalty per sale to a customer whose applicable VAT rate is 20%:
0.35 x ($0.99 - $0.165) = $0.29
Applicable VAT calculation: 20% x $0.825 = $0.165. $0.825 + $0.165 = $0.99

70% Royalty Option
If you select the 70% royalty option, your royalty will be 70% of your list price without VAT, less delivery costs (average delivery costs are $0.06 per unit sold, and vary by file size), for each eligible book sold to customers in the 70% territories, and 35% of the list price without VAT for each unit sold to customers residing outside the 70% territories.

Royalty Rate x (List Price – applicable VAT) = Royalty
Example:
UK Pounds VAT Inclusive List Price = £1.99.
UK Delivery Costs = £0.10/MB
Book's file size is 1 MB
Applicable VAT in UK is 20%
We don't price-match your book.

Your Royalty per sale to a UK customer from Amazon.co.uk is: 0.70 x (£1.99 - £0.33 - £0.10) = £1.09 Royalty Rate x (List Price – applicable VAT - Delivery Costs) = Royalty Applicable VAT calculation: 20% x £1.66 = £0.33. £1.66 + £0.33 = £1.9935% Royalty Option
If you select the 35% royalty option, your royalty will be 35% of your list price without VAT for each unit sold.
Royalty Rate x (List Price – applicable VAT) = Royalty
Example:
U.S. Dollar VAT Inclusive List Price = $0.99.
We aren't matching a free promotion on another sales channel.

Your Royalty per sale to a customer whose applicable VAT rate is 0%:
0.35 x ($0.99 - $0.00) = $0.35
Your Royalty per sale to a customer whose applicable VAT rate is 20%:
0.35 x ($0.99 - $0.165) = $0.29
Applicable VAT calculation: 20% x $0.825 = $0.165. $0.825 + $0.165 = $0.99

70% Royalty Option
If you select the 70% royalty option, your royalty will be 70% of your list price without VAT, less delivery costs (average delivery costs are $0.06 per unit sold, and vary by file size), for each eligible book sold to customers in the 70% territories, and 35% of the list price without VAT for each unit sold to customers residing outside the 70% territories.

Royalty Rate x (List Price – applicable VAT) = Royalty
Example:
UK Pounds VAT Inclusive List Price = £1.99.
UK Delivery Costs = £0.10/MB
Book's file size is 1 MB
Applicable VAT in UK is 20%
We don't price-match your book.

Your Royalty per sale to a UK customer from Amazon.co.uk is: 0.70 x (£1.99 - £0.33 - £0.10) = £1.09 Royalty Rate x (List Price – applicable VAT - Delivery Costs) = Royalty Applicable VAT calculation: 20% x £1.66 = £0.33. £1.66 + £0.33 = £1.99

这段文字介绍了两种不同的版税选择,分别是35%的版税选项和70%的版税选项。
  • 35%版税选项:

    • 如果选择35%的版税选项,您将获得每单位售出图书零售价(不含增值税)的35%作为版税。
    • 例如,如果图书在美元市场以0.99美元的价格销售,且适用增值税率为20%,那么实际版税计算是0.35 x (0.99 - 0.165) = 0.29美元。
  • 70%版税选项:

    • 如果选择70%的版税选项,对于销售给位于70%销售领域内的客户的每一本符合条件的图书,您将获得每单位售价(不含增值税)的70%作为版税,减去交付成本(平均交付成本为每单位0.06美元,根据文件大小而异)。
    • 对于销售给位于70%销售领域之外的客户的每一本图书,您将获得每单位售价(不含增值税)的35%作为版税。
    • 例如,如果在英镑市场以1.99英镑的价格销售,文件大小为1 MB,适用的增值税率为20%,英国交付成本为0.10英镑/MB,那么实际版税计算是0.70 x (1.99 - 0.33 - 0.10) = 1.09英镑。




********************
If we sell your digital book at a price below your list price without VAT in order to match price with a third party selling any digital or physical edition of the book, or to match Amazon’s price for a physical edition of the book, you will receive 70% of our sale price for each eligible book sold to customers in the 70% territories, less delivery costs, and less any applicable VAT. For additional details, see the Pricing Page and Terms and Conditions.

This statement indicates that if the platform (presumably Amazon) decides to reduce the selling price of your digital book to match the price offered by a third-party seller or to align with Amazon's pricing for a physical edition of the same book, you will still receive a 70% royalty, but it will be calculated based on the reduced sale price. The deduction will be made for delivery costs and any applicable VAT. The specific details and conditions related to this pricing arrangement can be found on the Pricing Page and in the platform's Terms and Conditions.

这段话的意思是,如果我们卖你的数字书籍的价格低于你没有增值税的标价,是为了与其他卖同一本书的第三方卖家或者与亚马逊卖实体书的价格相匹配,你将仍然会得到每本书70%的提成,只是提成是基于降低后的销售价格计算的。扣除了运费和任何适用的增值税。具体的细节和条件可以在定价页面和平台的条款和条件中找到。

**********************
70% territoriesThe 70% royalty option only applies to books sold to customers in the countries listed on the Pricing Page. You do not need to live in one of the 70% territories in order to receive the 70% royalty option.


这段话的意思是,70%提成选项仅适用于在定价页面上列出的国家/地区销售的书籍。你无需住在这些国家/地区之一,也可以选择70%的提成选项。

**********************
Public domainThe 70% royalty option is for in-copyright works only. Works in the public domain or consisting primarily of public domain content are only eligible for the 35% royalty option. If you add substantial original content or publish an original translation so that your book is not primarily public domain, then it would be eligible for the 70% royalty option. Learn more about publishing public domain content.

这段话的意思是,70%提成选项仅适用于有版权的作品。已进入公共领域或主要由公共领域内容组成的作品只有资格选择35%的提成选项。如果你添加了大量的原创内容或发布了原创翻译,以便使你的书不主要是公共领域的内容,那么它将有资格选择70%的提成选项。了解更多关于发布公共领域内容的信息。


https://kdp.amazon.comm/en_US/help/topic/G200644210






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 楼主| 发表于 2023-12-23 08:15:39 | 显示全部楼层
问题: 如果图书的作者,选择“70%版税选项”,是不是,比选择“35%版税选项”,能获得更多的收益? 如果是这样的话,按照每个人都喜欢利益的原则,这样就会使任何一个作者,都会选择给自己利益最大的选项,是吗?这样的话,设置“35%版税选项”,有何意义呢?

回答:
是的,通常情况下,选择“70%版税选项”相比选择“35%版税选项”可以获得更高的收益。这是因为70%的版税是基于图书的销售价格计算的,而35%的版税是基于图书的列表价格计算的。

然而,Amazon提供“35%版税选项”可能有几个原因:

    全球销售: 选择70%版税选项可能会有一些地域限制,而35%版税选项可能更适用于全球销售,包括一些地区的合作伙伴和渠道。

    公共领域和低价书籍: 对于一些公共领域的作品或者低价书籍,选择35%版税选项可能更具竞争力,因为70%版税可能会受到价格匹配和交付成本的影响。

    竞争和市场策略: Amazon可能通过提供不同的版税选项,吸引更广泛的作者群体,同时也有助于调整市场上不同类型书籍的价格和竞争格局。

总的来说,作者选择不同的版税选项会受到多方面因素的影响,包括书籍的类型、定价策略、销售地区等。 Amazon提供这两种选项,以满足不同作者的需求和市场条件。
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 楼主| 发表于 2023-12-23 08:17:56 | 显示全部楼层
Kindle eBook Royalties: 70% vs. 35% and 6 Essential Things You Need to Know
ABOUT THIS ARTICLE
How to qualify for the Amazon Kindle 70% royalty.
Amazon resources regarding royalties and requirements.
Kindle eBook Royalties: 70% vs. 35% and 6 Essential Things You Need to Know
KINDLE EBOOK ROYALTIES: 70% VS. 35% AND 6 ESSENTIAL THINGS YOU NEED TO KNOW
3 minutes of reading
Sharing is caring!
Updated: August 2021

Who doesn’t want to get a 70-percent royalty for selling their Kindle eBook!? A higher eBook royalty payout is understandably desirable, but first you must understand the quirks and rules that determine when you get the higher royalty and when you don’t.

There are also contract terms you must agree to in order to get the 70-percent royalty.

Below are the essential six terms everyone should know about Amazon’s Kindle royalty structure. If your Kindle eBook does not qualify, or you do not agree with all the terms on this list, your book will receive a 35-percent royalty.

Keep in mind that even when you select the 70-percent option, not all sales will qualify for this royalty.
The terms are summarized. Check the links to Amazon for full details, and updates, because terms can change.
For a more detailed explanation of Amazon’s KDP royalty policies, see our Guide to Amazon Fees and Royalties for Kindle eBooks and KDP Print.

What you are agreeing to when you select 70%:
1. You will price your Kindle eBook between $2.99 and $9.99. You may have heard of different royalty arrangements for books priced higher than $9.99, and there are, but they aren’t available to self-publishers using KDP.

2. You will pay for file delivery. Amazon is the only eBook retailer that charges publishers a fee to deliver an eBook to the buyer. The price for delivery to US buyers is $0.15 per megabyte. Amazon's computers will process your EPUB file and compute the cost of delivery. Using your KDP account is the only reliable way to determine this number. More information and examples are noted in our guide to Amazon fees and royalties.

3. You won’t get 70 percent in all territories. The territories—essentially countries—where you receive the 70-percent royalties are the US, Canada, the UK, Australia, and most of Europe. In all other territories, you will receive the 35-percent royalty. Also read number 6 below and and see this page for an updated list of countries where you can get 70 percent.

4. Your eBook must be part of KDP Select if you want the 70-percent royalty on eBook sales in Brazil, India, Japan, or Mexico. (See our guide to KDP:  Should You Use Amazon KDP Select or Distribute Your Book Wide?)

5. You will allow buyers to lend their copy of your eBook. Lending is a one-time, 14-day loan that each eBook license holder can make after buying your book. This is not a bad thing; in fact, we recommend allowing lending. Read Amazon’s Lending for Kindle policy.

6. The eBook you are selling must not be in the public domain. That 18th-century classic that is out of copyright is only going to fetch 35 percent. You need to own the copyright if you want to get 70 percent.

For more information on minimum pricing, see this Amazon help page.

Also read our comprehensive Guide to Amazon Fees and Royalties for Kindle eBooks and KDP Print.

Other articles in our Essentials Series:
ISBN Essentials: An FAQ for eBook Publishers

Copyright Essentials: An FAQ for eBook Publishers

https://www.authorimprints.com/k ... s-you-need-to-know/
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